3 Halves Labs · Score Anything

Player Data Platform

The event-driven backbone between the edge and the models: capture, a durable streaming bus, stream and batch processing, a bronze / silver / gold lakehouse, a feature store, and activation. Built on familiar archetypes — switch the audience to change the depth.

Audience
Edge · producers
Tracking SDK (web · iOS · Android), ERP / loyalty CDC, partner & sponsor feeds
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Player Data Platform
This — the spine that turns raw signals into governed, queryable, model-ready data
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Consumers
AI estate (personalization, fraud, wellbeing), BI, real-time loyalty APIs, partner activation
Governance underneath everything: the privacy & AI control plane — consent, residency, lineage and access policy — enforced from ingest to serving.
a reference architecture, illustrative figures · familiar archetypes shown for comparison · governed end to end
built by 3 Halves Labs · for more information contact blake@3halves-labs.com